Go-To-Market Strategy · Clay · Outbound
Your ideal customer is out there.
I build the system to find them.
Outbound systems for Series A and B SaaS companies. Strategy first, execution second, qualified pipeline as the result.
Book a callBefore the tools
Great outreach starts before the first email is sent.
A strong outreach system starts with three things defined precisely: who you are targeting, what signals matter, and what you are saying. When that foundation is solid, every tool performs better. Without it, even the best stack will not produce consistent pipeline.
What you get
A complete outbound system built on strategy, not just tools.
Go-To-Market Strategy & Discovery
The work starts with the right questions. I map your goals, analyze what has worked and what has not, and define your offer, messaging, and positioning before building anything.
Ideal Customer Definition & Signals
With strategy defined, I identify exactly who your best buyer is and translate that into concrete signals: funding stage, tech stack, team size, and hiring patterns.
Clay Workflows & Enrichment
I build enrichment pipelines in Clay using AI-led research, intent signals, and multiple data providers. Companies and contacts are enriched, validated, and prioritized before anyone reaches out.
Outbound Infrastructure
n8n automations connect Clay to your outreach tools. The system delivers qualified prospects to your sales team without manual data movement between platforms.
From strategy to pipeline
How we find your next customers.
Strategy & Discovery
Understand your goals, your offer, what has worked, and where growth should come from.
Offer, Positioning & Ideal Customer
Define the offer clearly, identify the ideal buyer, and establish the messaging that resonates with them.
Signal Mapping
Translate the ideal customer into findable data points: job titles, funding stages, tech stack, intent signals, and hiring patterns.
Enrichment & Validation
Source and enrich companies and contacts using Clay, AI research, and intent signal providers. Only verified data moves forward.
Outreach
Your sales team reaches qualified prospects at the right moment with outreach infrastructure that delivers to the inbox.
Built for your stage
You have built the product. Now let's build the pipeline.
- You have a product and early traction, but outbound is inconsistent
- You have a small sales team with no dedicated SDR
- You need a repeatable demand generation system without hiring a full ops team
- You want to understand the system you are running, not just outsource it blindly
The approach
The right strategy makes every tactic sharper.
Understand
Before anything is built, I ask the questions that need answering. Your goals, your offer, your positioning, and what has worked so far. The system only makes sense when the strategy is clear.
Build
Clay workflows, enrichment pipelines, and automations built to your exact ideal customer profile. Organized, labeled, and documented so your team understands what runs and why.
Hand over
You receive the system with full clarity on how it works. Your team runs it independently from day one, without depending on me to operate it.
Who I am
Nati Mendez
I am a Go-To-Market strategist and Clay-certified outbound operator. My work starts with a premise: before building any system, you need to understand exactly who you are targeting and why. I have built outbound systems for companies ranging from local businesses to B2B SaaS teams, finding prospects across LinkedIn, directories, websites, and non-traditional sources. I work with a limited number of clients so every engagement gets my full attention.
Tools & integrations
All workflows connect through custom REST APIs and webhooks.
Also available
Does your team need to learn Clay?
I run training sessions for sales and ops teams that want to build and operate Clay workflows in-house. If that sounds like something your team needs, let's talk about it.