About Nati

I believe business is a tool for transformation

Personal, economic, and social. Behind every business there is a person trying to build something important for themselves, their family, or their community. My work exists for that person.

What moves me

Clarity before tactics.

Most growth problems are clarity problems. Before anyone invests time, money, or energy in tactics, tools, or technology, I help them find clarity and build a solid foundation.

Judgment before tools.

An AI tool amplifies judgment when that judgment already exists. I bring practical technology and AI into every engagement, with analysis leading the way.

People at the center.

I work with businesses, and I accompany people. My training as an ontological coach shapes how I listen, how I teach, and how I help owners make decisions with confidence.

Strategy that lands.

Strategy only matters if it lands in a real business. Everything I build is documented, taught, and handed over, so people can run it without me.

The story

How the pieces came together

First business lessons 2000–2004

I sold chocolates, gummies, and whatever else during my high school and university years.

The French era, my longest-running business 2008–2016

Teaching French to couples moving to Canada and students preparing for their exams.

Falling in love with consulting and my first non-profit 2012

Graduated in International Business Administration from Universidad del Rosario. My thesis project was a real company, Fundación Potencial Humano, and receiving consulting and mentoring to build it made me fall in love with this profession.

Founding DESADAPTADORG 2014

Quit my job as innovation lead to found DESADAPTADORG, my consulting firm in business training, innovation, and change management.

University mentor and government innovation consultant 2016

Joined Change Lab as a consultant for government entrepreneurship programs, including iNNpulsa and the Ministry of Technology, became a creativity and innovation mentor at Universidad Javeriana's entrepreneurship program, and certified as an ontological coach.

A move into tech: Google and Culture Amp 2019–2025

Moved to San Francisco and entered the tech world as a Customer Success Manager at Google. Later joined Culture Amp for GTM strategy and projects.

Building the Nati Méndez brand 2020 – today

Launched Own it mija, my business program for coaches, which later became part of my personal brand. Today, I work as an independent consultant, partnering with entrepreneurship institutions, supporting businesses, and training AI models.